B2B Marketing Strategy Playbook

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文档大小：1.7 GB
文档个数：54个文档
下载次数：6460次
下载速度：极快
收录时间：2022-04-10
最近下载：2024-10-02
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文档列表

01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts 200.6 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4 157.3 MB
03 Ideal Customer Profile/How to create a B2B ideal customer profile.ts 102.7 MB
05 THE BUYER’S JOURNEY/How to map out the buying process - Full.ts 77.1 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4 72.3 MB
01 Full Funnel Strategy/ROI Taxes/ROI taxes - Full-Funnel B2B Marketing Academy.mp4 71.7 MB
03 Ideal Customer Profile/How to create a B2B ideal customer profile - part 2.ts 69.8 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Positioning strategies - Full-Funnel B2B Marketing.ts 62.0 MB
01 Full Funnel Strategy/Define a clear goal/Define a clear goal - Full-Funnel B2B Marketing Academy.mp4 61.4 MB
01 Full Funnel Strategy/The Boiler Room Strategy/The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4 59.7 MB
07 MARKETING PLANNING/How to launch new programs and complex campaigns - Full-Funnel.ts 58.3 MB
07 MARKETING PLANNING/How to create a great marketing plan - Full-Funnel.ts 56.5 MB
02 Market Segmentation/How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts 52.2 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers/Develop the Unique Value Proposition (UVP).ts 47.1 MB
05 THE BUYER’S JOURNEY/The harsh truth about the B2B buying process - Full.ts 39.9 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.ts 39.0 MB
09 MARKETING STRATEGY PRESENTATION/Marketing strategy presentation and template - Full-Funnel.ts 37.8 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/4. Analyzing competitors messaging & positioning/Analyzing competitors messaging & positioning.ts 37.0 MB
05 THE BUYER’S JOURNEY/How to identify channels for marketing and prospecting - Full-Funnel.ts 36.4 MB
Bonus/A skillset of modern B2B marketer/A skillset of modern B2B marketer - Full-Funnel.ts 35.8 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Implementing your positioning and UVP - Full.ts 31.5 MB
08 B2B MARKETING REPORT AND DASHBOARD/Core marketing report and dashboard - Full-Funnel.ts 31.2 MB
02 Market Segmentation/Adding non-standard criteria for more efficient market segmentation(1).ts 30.6 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/3. Other differentiation approaches/Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts 28.7 MB
07 MARKETING PLANNING/Define the growth areas with the sales pipeline velocity calculator.ts 27.7 MB
01 Full Funnel Strategy/GTM Strategy Toolkit/GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4 27.1 MB
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/3. Develop a marketing and sales process based on the buyer journey/Develop a marketing and sales process based on the buyer journey.ts 24.8 MB
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/1. Developing a map of informational needs/Developing a map of informational needs - Full-Funnel.ts 24.3 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/6. How to validate your UVP/How to validate your UVP - Full.ts 20.6 MB
02 Market Segmentation/Analyze your existing customer database - Full-Funnel B2B Marketing.ts 15.4 MB
10 NEXT STEPS & FULL-FUNNEL ACADEMY/What’s next- - Full-Funnel.ts 14.9 MB
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/2. The content audit/The content audit - Full-Funnel.ts 13.6 MB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/About Us Template.pdf 287.7 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/Market segmentation - overview of the process and preparation.pdf 251.4 kB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/SaaS Landing Page Cheatsheet.pdf 104.0 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/SaaS marketing plan.xlsx 74.5 kB
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Home page (B2B service-based) Ex. 1.pdf 42.5 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing channels and tools.xlsx 37.9 kB
01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan template.xlsx 6.2 kB
Read Me.txt 759 Bytes
01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Read Me.txt 759 Bytes
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Read Me.txt 759 Bytes
10 NEXT STEPS & FULL-FUNNEL ACADEMY/Read Me.txt 759 Bytes
01 Full Funnel Strategy/GTM Strategy Toolkit/Make a copy (google sheet).txt 140 Bytes
Discord Community.url 116 Bytes
01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Discord Community.url 116 Bytes
01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Pimpmymoney.net.url 116 Bytes
Pimpmymoney.net.url 116 Bytes
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Discord Community.url 116 Bytes
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Pimpmymoney.net.url 116 Bytes
10 NEXT STEPS & FULL-FUNNEL ACADEMY/Discord Community.url 116 Bytes
10 NEXT STEPS & FULL-FUNNEL ACADEMY/Pimpmymoney.net.url 116 Bytes
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/How To Differentiate Your Brand in The Sea of Sameness.txt 113 Bytes
01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan for B2B service-based company.pdf 0 Bytes

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